Marketing Strategy Research Paper Example | Topics and Well Written Essays - 3000 words

Marketing Strategy - Research Paper Example Small and medium scale enterprises have shown strong needs to purchase business (specifical accounting ) software in order hasten and make more accurate current manual accounting business transactions. Such companies have back offices where accounting and bookkeeping (Larson, 1995) services are being processed. The medium and larger companies do need software that can make their tasks easier. When the accounting system is accurate and is updated constantly by the computer, then the customers and suppliers will know, as soon as possible (ASAP), what the daily business problems are so that remedies that will lessen the damage done will be put in place earlier. This is where Sage comes to the rescue. Sage will help, in a big way, the small and medium rate industries with their bookkeeping needs and accounting functions. The software, however, is being purchased by some the small companies. Based on the above, the company has been very successful with the present marketing strategy (Thompson, 1999). The income statement clearly shows that there is its present income has been on the rise. Because the present strategy is on the right track, then we will now be implementing a new strategy will be discussed below. This strategy is called Resource based marketing (Kinnear, 1996) strategy. According to Sage Chairman Michael Jackson, Individuals in Sage are being treated very highly and respected as a person. Sage company is constantly invented new products and new processes for its large customers’ activities.

Recommendation from IT department to CEO about SARS Virus-2013 Essay

Recommendation from IT department to CEO about SARS Virus-2013 - Essay Example ymptoms: Provided that SARS outbreak is confirmed, it is possible, regardless of whether a case is identified or not for the IT department to research from various medical databases the symptoms of SARS virus. This approach would ensure the company can conduct a diagnosis process to isolate the health stakeholders from the infected and to contain farther spreading of the virus (Berkman, 2007). b. Research on virus management: Since the virus is reported to have been detected, the IT department is responsible for researching virus management strategies to aid in the containment of the virus from spreading to healthy individuals (Berkman, 2007). c. Quarantine procedures and specifications: The IT department can play the role of researching and developing models of quarantine units within the organization to aid in isolating infected cases from uninfected ones. In addition, this process would ensure that no infected cases leave the premises without professional examination (Berkman, 2007). d. Developmental analysis for virus scan: The IT department in collaboration with medical professionals can research, design, and develop a program for scanning stakeholders of the virus to ensure new cases are not introduced into the premises and current sufferers do not elude quarantine (Berkman, 2007). Berkman, BE. (2007). Ethical and Legal Considerations in Mitigating Pandemic Disease: Strategies for Disease Containment. Accessed online on February 17, 2015 from